Generative engine optimization.

Classic SEO wins a click on a results page. GEO wins a place inside a generated answer. Forty-five percent of consumers now use generative AI for local business recommendations, and AI Overviews cut clicks on top-ranking pages by more than half. A practice that only exists as a blue link is losing the decisions that are made inside the chat.

The engines select what they can parse and quote cleanly, and they recommend entities they see mentioned consistently across the web. Across 75,000 brands, being cited correlates with brand mentions at 0.66 and with backlinks at only 0.22. That changes what the work is: structure on the site, and mentions off it.

• Answer first. Every important page and section states its answer in the first sixty words, the way a model extracts it.
• Question-shaped headings in your buyers' words, cleanly nested, so the page has a map the engines can follow.
• Quotable claims. One fact per sentence where it counts; any key sentence stays true when lifted out of context.
• Structured data for the practice, the person behind it, each service, each FAQ, each project, validated on every deploy.
• Content parity without JavaScript. Most AI crawlers do not run scripts; everything that matters is in the raw HTML, and the crawlers are explicitly allowed in.
• An llms.txt index and an RSS feed, so agents find the pages that matter without guessing.

• One entity, everywhere. The same name, role, location and links on every profile, with sameAs data tying them together. AI systems recommend entities, not URLs.
• Mentions where the questions are asked. Genuine answers in the communities your buyers read, and placement on the pages the engines already cite for your niche.
• Review platforms and directories that matter, worked properly: active profiles roughly triple citation odds.
• Original data. Studies from real measurements are what other sites link to and what engines cite; I publish them on your behalf where you have the material.

Every month, twenty buying-intent prompts for your practice run against each engine. For each one I log whether you are cited, mentioned without a citation, or absent, and which competitors were named instead. You get the table; I ship one improvement a week against the biggest gap. Citations lag classic rankings by one to two months, so the first movement usually shows in the second and third month.

Every site I build ships with this work done. If your current site is good and you want to be the answer, GEO is available as a standalone engagement: a structural pass on your existing pages, the entity and mentions programme, and the monthly measurement. Fixed price, agreed before we start; see the investment section.